Creative Director with over 8 years of experience across luxury retail, fashion, e-commerce, and advertising.
About Me
Dubai-based Creative Director, fluent in Arabic, English, and French, with over 8 years of experience across luxury retail, fashion, beauty, e-commerce, and advertising.
A background in graphic design from the American University of Beirut, built out into full-scale creative direction spanning branding, creative strategy, campaign development, event curation, omnichannel launches, and retail experiences.
Experience across the region's leading retail groups: Chalhoub, Alshaya, and most recently Apparel Group, leading the Creative department for its private label brands, spanning the UAE, KSA, Kuwait, Bahrain, and Qatar.
Alongside this, currently freelancing and working independently with founders and growing brands, building each one from the ground up.
All in all, my experience has helped me bring a cross-functional and strategic approach to building cohesive brand and retail experiences.
Experience
Brands + Groups
Level Shoes, Alshaya Group, Apparel Group, BCBG, Harvey Nichols, Kitopi, Leo Burnett & more...
Campaigns directed
+
Years of experience