Creative Director with over 8 years of experience across luxury retail, fashion, e-commerce, and advertising.
About Me
Creative Head with a background in Graphic Design from the American University of Beirut, currently based in Dubai and leading the Creative & Marketing department for Private Labels (F5 & BCBG) at Apparel Group.
Across UAE, KSA, and Bahrain, the role spans managing teams, shaping strategies, and directing campaigns, collaborations, events, omnichannel launches, and retail experiences.
Previous experience at Tamanna involved leading the Creative Department for a new market, Kuwait, strengthening a strategic approach to localized content and audience understanding.
At Level Shoes, working across e-commerce, retail, CRM, digital per formance, and visual merchandising built a strong cross-functional perspective and collaborative mindset. This was recognized wit h t he Level Shoes MVP Award in 2021.
All in all, my experience has helped me bring a cross-functional and strategic approach to building cohesive brand and retail experiences.
Experience
Brands + Groups
Level Shoes, Alshaya Group, Apparel Group, BCBG, Harvey Nichols, K itopi, Leo Burnett & more...
Campaigns directed
+
Years of experience