Dusk Till Dawn
Role
Art Direction, Graphic Design, Animation, Illustration
Brand
Level Shoes
Industry
Luxury Retail
Ramadan is a key cultural and religious moment in the region, making it a cornerstone of Level Shoes’ annual campaigns. For Ramadan 2022, the focus was on celebrating the gatherings and shared moments that take place from dusk till dawn, from iftar to suhoor.
The campaign was designed around a warm, intimate nighttime setting, with visuals captured during the evening to reflect the mood and atmosphere of Ramadan nights.
A key part of the campaign was collaborating with regional creatives, placing the community at the center. Featuring talents such as Abdulla Al Abdulla, Mthayel Al Ali, Fatema Alawadhi, Mohammed Saeed Harib, and Rasha Al-Rifaie, the campaign captures a genuine and relatable spirit.
The rollout extended across all platforms, with added interactive elements such as stickers and Snapchat filters to drive engagement and create a more immersive experience throughout the month.
