Wok Culture
Role
Creative Direction, Campaign Concept, Visual Identity, Animation
Brand
Wokkong x Kitopi
Industry
Food & Beverage
Wokkong’s KSA National Day campaign celebrates the intersection of Asian and Arabic cultures.
Through a mix of Asian street food visuals and Arabesque patterns, colors, and typography, the identity creates a strong and recognizable visual language that reflects unity and cultural fusion. The direction is urban and playful, with bilingual typography and fun, witty messaging expressed through a street-style layout and overall direction.
The campaign is designed as a full 360 rollout across all touchpoints (both online and offline), ensuring consistency and a strong visual identity throughout.
Overall, the objective is to connect with a diverse, Gen Z-driven audience by celebrating cultural diversity in a way that feels modern, inclusive, and true to Wokkong.
