Suhoor Squad
Role
Creative Direction, Campaign Concept
Brand
F5 Global
Industry
Streetwear Fashion & Retail
The F5 Ramadan campaign reinterprets the spirit of the holy month through a modern, streetwear lens, focusing on togetherness and community.
The visual direction blends modest styling with contemporary streetwear, using warm tones and soft lighting to reflect the atmosphere of Ramadan nights.
Rolled out across all touchpoints, the objective is to connect with a Gen Z audience in a way that feels modern, inclusive, and true to F5.
